Prime Rib with Rosebud's Prime Rib Rub

Remove the prime rib from the refrigerator 4 hours before cooking.

Cut 1/2" slits on the top of the roast and insert minced or sliced garlic.

Rub the outside of the roast with high quality avocado oil. Avocado has a high smoke point and is basically tasteless. Olive Oil should be kept for low temp cooking and salad dressings.

Spread Rosebud's Prime Rib Rub evenly over the roast.

Let rest while the oven pre-heats to 500-degree F.

Transfer the roast to a roasting pan, bone side down.

Insert the thermometer into the center of the roast and place in the oven (2nd rack from the bottom).

Calculate your initial cooking time by allowing 5 minutes per pound of meat (a 9 lb. roast would cook for 45 minutes while a 6 lb. roast would cook for 30).

This will provide a nice crunch on the exterior. The seasoning rub will get charred but that's what creates the deeply savory crust.

After your calculated cooking time is up, turn the oven off but DON'T OPEN THE OVEN DOOR.

After 2 hours the center of your roast will be 135 degrees F, which is medium-rare.

If you prefer medium just keep it in the oven until it reaches 150 degrees F.

Remove from the oven and let rest for 10 minutes.